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home  > Residential Customers > Incentive Programs
Incentive Programs
Stoughton Utilities is proud to offer numerous incentive programs to our residential customers. Some incentive programs require an application form to be completed by the customer prior to approval. When required, these forms can be downloaded by clicking the application icon below the program description.
Appliance Recycling Program

Appliance Recycling ProgramAre you stuck with older, inefficient appliances that are still in use? Did you know they’re costing you extra money on your energy bills? We think it’s time to break free. When you're ready to get rid of your old refrigerators or freezers still in working condition, Stoughton Utilities will arrange for, and cover the costs of pick-up, haul-away and responsible recycling. We'll even pay you up to $80!

Refrigerators built before 1993 can use two to three times more energy than newer, high-efficiency models. Many homeowners keep a second fridge or stand-alone freezer in their garage or basement. Recycling these appliances can save you approximately $150 a year on your energy bills. To find out how much your old refrigerator or freezer may be costing visit the Refrigerator Retirement Savings Calculator.


Cash-back rewards through the Appliance Recycling Program are available to residential customers and subject to the following criteria:
  • $40 for each refrigerator and freezer (limit 2 per customer per calendar year).
  • Refrigerator or freezer must be:
    • Between 10 and 30 cubic feet in size.
    • Clean and empty on the day of pick up, and in working condition.
    • Accessible with a clear and safe path of removal.
  • The removal team will not risk injury; remove personal effects or modify your home (e.g. remove doors or railings) to have the unit(s) removed safely
If you have an old refrigerator or freezer in working condition, scheduling a pick-up is fast and easy. To start saving money on your energy bills simply call the appliance turn-in center's toll free number at (855) 398-5226 to schedule a pickup. Customers may also sign up for appliance pickups online at Wisconsin Focus on Energy.

If you are just disposing of a dehumidifier, air conditioner unit, or other small appliance and live inside the City limits, you can simply put it out with your trash on the last garbage pick-up day of each month. John's Disposal will collect any small appliances and responsibly recycle them. Please note that this does not include televisions or other electronics. If you have a non-working unit, please contact John's Disposal to arrange a pick-up for a fee.

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Assisted Home Performance with ENERGY STAR®

Assisted Home Performance with ENERGY STAR®Making your home more energy efficient can help reduce your energy bills, improve the comfort of your home and save money. Assisted Home Performance with ENERGY STAR Program has enhanced rewards of up to $2,500 available for households with an income less than 80 percent of the State Median Income (SMI). For example, family of four with an annual income of approximately $62,000 would qualify!

This Focus on Energy program encourages and rewards qualified homeowners to make air sealing and insulation improvements – typically areas where a homeowner can quickly improve the comfort and energy efficiency of their home for a small investment. Homeowners that participate in the program can expect to save up to 30% on their annual utility bills. This program offers the same home energy efficiency improvements as the Home Performance with ENERGY STAR® program detailed below, except with added financial incentives for lower-income customers.

View the program flier below for additional details and income eligibility criteria. To learn more or to apply for the program, please visit the Focus on Energy website.

Focus on Energy Assisted Home Performance with ENERGY STAR® Program Flier


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Central A/C Tune-up

Central A/C Tune-up Does your central air conditioner need some TLC? Air conditioners can lose up to 5 percent of their original efficiency every year if they are not serviced. That’s why we offer a $50 cash rebate to get your A/C tuned up by a professional service technician. You’ll use less energy because your air conditioner will run more efficiently. This is your chance to stay cool -- and take the heat off your wallet.

For more information on the Central A/C Tune-up rebate, download the application form below or contact us.

Application Download Application.

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CFL Bulb Recycling

CFL Bulb RecyclingCompact fluorescent lamps (CFLs) help conserve natural resources like coal and gas by using far less electricity than common incandescent bulbs. CFLs last longer, too. Unfortunately, some good things do end and your CFL will eventually burn out.

All compact fluorescent light bulbs (CFLs), including ENERGY STAR® qualified bulbs, contain a small amount of mercury. Yet they are safe to use. They do not emit mercury when they are intact, in use, properly stored, handled, and/or installed. Because CFLs do contain a small amount of mercury, the bulbs should be recycled properly and not thrown in the trash. By recycling the bulbs, you are helping prevent the release of mercury into the environment. Plus, almost all components of the bulbs can be reused.

Stoughton Utilities has an easy way for you responsibly dispose of your dark CFLs, so don't throw them in the trash can! You can take your old CFL bulbs to Asleson's True Value or Stoughton Lumber - Ace Hardware and Stoughton Utilities will collect these old CFLs for free and see that they are properly recycled. This collection program is funded by our Commitment to Community program. While you're there, don't forget to purchase a replacement ENERGY STAR® CFL bulb!

And when outside of Stoughton, Focus on Energy has made it easy for you by partnering with nearly 400 retailers across the state to offer free CFL recycling. Simply bring in your expired, unbroken CFLs to a participating retailer near you.

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ENERGY STAR® Lighting

ENERGY STAR® LightingLighting accounts for about 20% of annual household electricity bills, or approximately $200 per year. The higher the bulb wattage you use, the more electricity that’s needed to make it burn bright and more electricity used means higher energy costs for you. You can save money by switching to energy-efficient lighting. Generally, the most energy-efficient types of home lighting are CFLs and LEDs. Both provide high-quality light, use less energy, and last longer than standard bulbs. By using less energy, efficient lighting reduces pollution and is better for the environment.

Focus on Energy’s ENERGY STAR® Lighting Program can help you save money and lower energy consumption. Focus on Energy is partnering with retailers around Wisconsin to offer instant discounts or coupons on ENERGY STAR® qualified lighting products at participating retailers for select lighting products, while supplies last.

Recycle Your Burned out CFLs

All compact fluorescent light bulbs (CFLs), including ENERGY STAR® qualified bulbs, contain a small amount of mercury. Yet they are safe to use. They do not emit mercury when they are intact, in use, properly stored, handled, and/or installed. Because CFLs do contain a small amount of mercury, the bulbs should be recycled properly and not thrown in the trash. By recycling the bulbs, you are helping prevent the release of mercury into the environment. Plus, almost all components of the bulbs can be reused. Focus on Energy has made it easy for you by partnering with nearly 400 retailers across the state to offer free CFL recycling. Simply bring in your expired, unbroken CFLs to a participating retailer near you.

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Home Performance with ENERGY STAR®

Home Performance with ENERGY STAR®Improving the "envelope" or "shell" of your home by adding insulation and air sealing is often the most cost-effective way to make your home more efficient and comfortable. That’s because insulation keeps your home warm in the winter and cool in the summer. When you upgrade your insulation, Focus on Energy will reward you with up to $1,500. You can also maximize the comfort and safety of your home while minimizing utility bills through Focus on Energy’s Home Performance with ENERGY STAR Program.

Homeowners can receive an energy assessment performed by a certified contractor who will then recommend upgrades specific to your home’s needs. At the time of the assessment, you will also be eligible to receive free direct installation of energy efficient equipment, such as CFL and faucet aerators. If you choose to move forward with the recommend upgrades, Focus on Energy will provide cash-back rewards.

What improvements may be made?
Qualifying homeowners will receive a no cost home energy evaluation. As part of the evaluation, the program consultant will review the home as an entire system and show you how it is using, and possibly misusing, energy. The consultant will also conduct a safety test to verify that combustion appliances, such as the furnace and hot water heater, are not exhausting carbon monoxide into your home.

Depending on the results of the home energy evaluation, your home may receive one or more of the following energy efficiency improvements:
  • Insulation. Adding insulation to the attic, walls and crawlspaces helps reduce energy use and increase comfort.
  • Heating and cooling system updates. Replacing an inefficient furnace, boiler and/or central air conditioner will save energy and reduce energy costs.
  • Sealing air leaks. Sealing air leaks will reduce the cold drafts caused by unwanted holes in the home's structure and may improve indoor air quality.
  • Energy saving products. Installing water-saving faucet aerators and shower heads, as well as ENERGY STAR qualified compact fluorescent light bulbs (CFLs), saves energy.
  • ENERGY STAR qualified appliances. Replacing old inefficient refrigerators and freezers with ENERGY STAR qualified models will use a fraction of the energy.
For more information, please visit Focus on Energy.

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Lighting Incentives

Lighting IncentivesLighting accounts for about 20 percent of the average home's electric bill. Every time someone flips a light switch to turn on a light, coal is being burned at a power plant to produce electricity, and as it is burned it releases carbon dioxide (CO2), mercury and other toxins. The higher the bulb wattage, the more electricity needed to make it burn bright, and of course the more electricity used means higher energy costs for you.

ENERGY STAR qualified lighting provides bright, warm light but uses about 75% less energy than standard lighting, produce 75 percent less heat, and lasts up to 10 times longer. Focus on Energy is partnering with retailers across Wisconsin to offer instant discounts on ENERGY STAR® qualified lighting. In Stoughton, you can save up to $1.50 per qualifying CFL bulb at Stoughton Lumber or at Walmart! Click here for a full list of participating retailers across the state.

For more information on ENERGY STAR® qualified lighting, or for a handy calculator to see how much energy you could save by switching to CFLs, please visit Focus on Energy.

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Multifamily Energy Savings Program

Multifamily Energy Savings ProgramDo you own or manage a multifamily building? Focus on Energy offers a variety of services to multifamily building owners, managers and developers to show how they can lower operating costs, achieve a better bottom line and improve the living spaces for tenants. The Multifamily Energy Savings Program specializes in energy efficiency projects for new and existing multifamily residential properties with four or more units and offers free installation of energy saving devices like CFLs, low-flow showerheads and faucet aerators in residential units.

Focus on Energy offers a variety of services to apartment & condo owners, including:
  • Energy evaluations, at no cost, that examine overall building performance, including heating and cooling systems and other measures.
  • Incentives for the purchase and installation of equipment at existing buildings, including heating, ventilation and air conditioning (HVAC) equipment, lighting and specialty measures.
  • Incentives for the purchase and installation of equipment at new construction projects, including HVAC equipment and common area lighting.
  • Additional incentives are available for custom projects specific to the existing or new building’s needs.
Visit Focus on Energy for more information.

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New Home Construction

New Home ConstructionBuilding a new home is a major investment. The Focus on Energy New Homes Program can help you make the most of that investment with a high-performance home that saves energy and money. We will help you make educated decisions about your home.

A Focus New Home gives you:
  • Peace of mind. Focus provides you with the confidence, expertise, and assistance to help you build the home of your dreams.
  • A more energy-efficient home. Estimated to be 10 percent more efficient than homes built to the Wisconsin Uniform Dwelling Code.
  • Proof of energy efficiency. Any builder can say they build energy-efficient homes. The difference with Focus is that you have a third-party certification to prove it.
  • Easy decision making. From initial planning and preparation through construction and inspection, we will be there every step of the way, making sure your home meets the highest standards of quality craftsmanship and ensuring your investment is a sound one.
Plus, when you buy a Focus New Home, you get the added benefit of knowing you're helping preserve Wisconsin's environment. Less energy used means fewer environmental effects on our air, water, and land.

Visit Focus on Energy to learn more today.

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Renewable Energy Equipment Program

Renewable Energy Equipment ProgramAs energy costs rise and environmental concerns grow, more and more Wisconsin residents are becoming interested in renewable energy. Cleaner energy sources, such as energy harnessed from the ground (geothermal), save energy and money while reducing pollution to help protect the environment.

Focus on Energy Cash-Back Rewards are available to Stoughton Utilities residential customers who install new geothermal heating equipment to their existing home. Click here to learn more about Focus on Energy's Residential Renewable Energy Program, including eligible equipment, steps to apply for cash-back rebates, eligibility requirements, and more.



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Residential Rewards: Home and Water Heating

Residential Rewards:  Home and Water HeatingAs much as half of the energy used in your home goes to space and water heating. Making smart decisions about your home’s heating, ventilation and air conditioning (HVAC) systems can make a big impact on your utility bills and your comfort. Heating and air conditioning contractors have partnered with Focus on Energy to help Wisconsin consumers make informed choices about heating and air conditioning equipment purchases.

Focus on Energy’s Residential Rewards Program offers incentives to customers for the replacement of furnaces, boilers and water heaters with high-efficiency equipment.

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Tree Power Incentive

Tree Power IncentiveSmiling is easy when things cost less. That’s why you’ll have a huge grin on your face when you plant your new shade tree—at half the cost. Right now, we’re giving cash rebates equal to 50% of the price of a new tree, up to $50 per shade tree. So while you enjoy a new favorite spot to read, you’ll also be enjoying extra green above your head and in your wallet.

Planting trees can save money and energy in heating and cooling. Shade trees on the south and west sides of your home make hot summers cooler and let in warming sunlight when the leaves are gone in winter. Trees are also a natural air filter, removing dust and greenhouse gases such as carbon dioxide, while adding oxygen.

Stoughton Utilities offers cash incentives for planting shade trees to conserve energy. You may be eligible for up to $50 per qualifying tree if you follow our eligibility guidelines. Residential customers of Stoughton Utilities can apply for an incentive to plant qualified shade trees in locations that will reduce their air conditioning costs. Each qualified tree receives an incentive of 50% of the purchase price, up to $50 per tree, and each customer can apply for incentives on up to three trees.


Shade trees must meet the following criteria:
  • Any of the following are approved:
    • Maple (freeman, norway, red, sugar, black, silver)
    • Common Hackberry
    • American Beech
    • Sentry Gingko, Honeylocust
    • Kentucky Coffeetree
    • Sycamore
    • Oak (white, swamp white, pin, red)
    • Linden (american, littleleaf, redmond)
    • Hybrid Elm
    • Birch (river, paper, whitespire)
    • American Yellowwood
    • Maco Amur Corktree
  • Must be nursery grade stock.
  • Must have the potential to attain a height of at least 25 feet when mature.
  • Must have a caliper of at least 1 1/4 inches at time of planting.
  • Must be planted in a location that provides significant shading of an air conditioning unit or the south, southwest or west exposure of a home upon tree maturity. Stoughton Utilities recommends planting shade tree(s) approximately 25 to 35 feet away from the house/area to be shaded.
  • Must be located away from underground and overhead utility lines.
  • Applicant must call Digger's Hotline at 811 prior to planting tree(s). The hotline ID number must be reported on the application.
For more information on the Tree Power incentive, including pre-approval of tree species or proposed locations, please contact us.

In cooperation with our Tree Power incentive, Stoughton Utilities has partnered with Moyer's Inc. to provide SU customers with an additional 20% off discount on eligible shade trees. Click here for additional details, terms, and conditions. Opened in 1986, Moyer's Inc. is a local Stoughton landscape services and nursery retailer located at 936 Starr School Rd. (website).

Application Download Application.

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